The ALDI chain is joining the "Quiet Hours" campaign. In an effort to make shopping more comfortable for people on the autism spectrum and their loved ones, as of February 1, music will be turned off in all ALDI stores on certain days and hours, and people on the autism spectrum will be able to use marked priority checkouts. The launch of the campaign at ALDI is part of the annual social campaign "Poland in Blue", organized by the JiM Foundation, whose finale takes place on April 2, World Autism Awareness Day. Its goal is to build awareness of autism and acceptance of people on the spectrum, and to draw attention to the stories they face every day.
The ALDI chain is joining the nationwide "Quiet Hours" campaign, initiated by the JiM Foundation. Starting in February, "Quiet Hours" will be in effect twice a week in all ALDI stores, on Tuesdays from 8:00 a.m. to 10:00 a.m. and Saturdays from 6:00 p.m. to 8:00 p.m. During this time, music and audio announcements will be turned off in ALDI stores, and people on the autism spectrum and their caregivers will be able to use dedicated priority checkouts.
- "Quiet Hours at ALDI" is another step in our social responsibility, this time focused on the needs of people on the autism spectrum. We are reducing the number and intensity of stimuli in the store and introducing dedicated priority checkouts, which will make it possible for both people on the autism spectrum and their relatives or caregivers to stock up on everyday products in a comfortable environment," says Agata Biernacka, ALDI's Communications and PR Manager. - The amenities we are introducing are also our contribution to the social campaign "Poland in Blue". Through our actions we show how we can help people on the autism spectrum in practice," adds Biernacka.
The "Quiet Hours" campaign was created for people with autism, of whom there are 400,000 in Poland, according to the World Health Organization (WHO). However, the number of people affected by problems with daily functioning reaches almost 3 million, because autism also affects families or caregivers of people with ASD.
- We are pleased that ALDI has introduced facilities for people on the autism spectrum and their loved ones in all its stores. Limiting stimuli such as music, audiomarketing, and providing priority checkout will make the chain's stores a friendly environment for people on the spectrum when shopping, says Tomasz Michalowicz, president of the JiM Foundation.